The primary purpose of every company is to earn a profit and maximize. But not all organizations have the appropriate experience in marketing, communications, SEO, or design in order to attain that goal. This is natural, and that’s why more and more organizations are choosing to outsource marketing.
According to Sagefrog research, 59 percent of companies are outsourcing their marketing functions because a team of expert marketers can help execute new strategies and actions or improve existing ones.
Here are 10 reasons why outsourcing your marketing to a digital agency is the best option for moving your business forward.
1. You lack the right marketing skills.
If your organization lacks the internal resources or skills to manage marketing, outsourcing is a more cost-effective option than recruiting. One of the primary benefits of outsourcing marketing is having access to a full marketing team at a lower cost than hiring an individual team member with a single specialty. You’ll have access to marketing, design, development, SEO, and PPC specialists – all of whom have extensive expertise achieving the greatest outcomes for organizations exactly like yours.
2. You wish to conduct integrated marketing efforts.
If you wish to execute many campaigns simultaneously across online and offline media, an outsourced team may do so at a significantly lower cost. By utilizing a diverse set of capabilities, you can confidently create integrated campaigns, which is difficult to do with a smaller in-house team. If your social media is not integrated with your website, or if your brochures look completely different than your email newsletters, outsourcing ensures that everything works in unison.
3. You need extra help with certain elements of marketing.
Outsourcing does not have to be a one-size-fits-all proposition. If you have some internal resources but believe that certain parts, such as design or content development, would be more cost-effective to outsource, our skills would complement your in-house team well.
4. You are preparing for expansion.
Are you preparing for business expansion? Outsourcing marketing can help you achieve your goals faster and with lower overhead than hiring full-time workers to cover all marketing specialties. Outsourcing is especially advantageous for growing organizations, as it gives greater scalability and flexibility than an internal marketing team.
5. You desire a quantifiable return on your outsourced marketing spend.
Outsourcing enables you to better manage your expenditures and return on investment. Due to the ease with which marketing costs can be separated, it will be much easier to determine whether marketing activity is generating a reasonable return on investment. Additionally, it is more likely to be strategic rather than ad hoc, which can become an issue when marketing is done in spare time.
6. You’re hesitant to sign a long-term deal.
One of the most significant advantages of outsourcing your marketing is the absence of a long-term commitment. The majority of organizations provide short or rolling contracts, which enables you to test marketing activities without committing long term, allowing you to choose what works best for your business. We recommend testing any marketing activity for at least six months; this enables us to have a thorough understanding of your firm, develop a marketing strategy, and see early outcomes.
7. You are not doing any form of marketing.
If you are not currently engaged in any marketing activity, you will be astonished at the impact outsourcing will have on your bottom line. Outsourcing is the simplest approach to experiment with marketing: fixed expenses, a short commitment (six months), access to multiple expertise, and candid advice.
8. You are currently not getting any returns from your marketing efforts.
If your marketing strategy isn’t functioning as anticipated, outsourcing can provide a new viewpoint. With a well-defined strategy and reliable results measurement, you’ll be able to determine your genuine return on investment.
9. Your website generates no leads or sales.
If your website is not performing well enough and you are missing out on increasing online sales or leads, outsourcing your digital marketing can assist in identifying and converting new revenue sources.
10. There is no time for self-promotion.
Perhaps you possess the necessary expertise but lack the necessary time? Outsourcing is the solution to your dilemma. You can contribute to the marketing plan and then sit back and relax, knowing that all of the hard work has been done for you.
Find Top Global Talent To Handle All Your Marketing Needs
Get the best global talent on board to plan, strategize, and manage your marketing activities so you can focus on more important business matters and still maximize the benefits of outsourcing. Learn more about the benefits of Third Wave Outsourcing for your business.